Hi! I’m Kristin Shafel (she/her/hers), a creative based in Madison, Wisconsin. I thrive on collaboration, as well as infusing fun and humor into the creative process. My mission is to make high-quality, meaningful, and purposeful work that communicates clearly and builds connections. My greatest source of pride is bringing joy to my clients with pieces I've crafted with time, effort, and care. Let's make something great together!

CLIENT EXPERIENCE (selected)
Art Direction / Design: Summit Credit Union, CEFCU, The Center for Black Excellence and Culture, Group Health Cooperative of South Central Wisconsin, ITW Welding/Miller Electric Mfg. LLC, Chuy’s, ABC Supply, Woods Equipment, Boys & Girls Clubs of Dane County, Big City Mountaineers, Madison College, Counting on the Arts, Bat City Track Club, guitarist Brian Koenig, and the band Wasabi Neon

Illustration: Madison Magazine, Isthmus, The Shitty Barn, Dane Arts with Forward Madison FC, Feestet, author Nickolas Butler, and many private commissions

Photography: Isthmus, The Capital Times, FPC Live, The Shitty Barn, Our Lives Magazine, Giant Jones Brewing Company, Hiebing, Madison College, Olbrich Biergarten, politician Mike Bare, and the bands Ripe, Feestet, Koch Marshall Trio, and Doses

EXTRA CREDIT
Teaches graphic design courses at Madison College

 
 
After we had admired her art for some time, my husband commissioned Kristin to draw our sons’ portraits. Kristin used separate photos of the boys to seamlessly merge two special memories together. We were immediately in awe of the attention to detail. Every hair on their heads is perfectly placed. The saying that the days are long but the years are short is so true. As our boys get a little older each day, we are so grateful to Kristin for capturing the essence of our boys during their toddler years.
— Jessica H.