Chuy’s
National Tequila Day
Every July 24, Chuy’s celebrates National Tequila Day. To mark the 2023 holiday, I designed a playful, eye-catching logo for the restaurant to use to promote its day-of specials, as well as a full suite of social media assets, from profile cover graphics to a video for Facebook and Instagram.
Agency: Hiebing | Role: Art direction, graphic design, logo design, social media concepting
Drink Menu + Emails
For Chuy’s updated drink menu, my copywriting partner and I came up with this cheeky way to show that everything’s bigger in Texas, including Chuy’s Signature ‘Ritas. We also concepted these playful emails celebrating back-to-school, football season, Chuy’s fall menu, and its catering options. For both the menu and the emails, in addition to creating the layouts, I drew new, fun illustrations and custom hand lettering to give them an inviting, handmade touch.
Agency: Hiebing | Role: Art direction, graphic design, typographic design, layout, illustration, hand lettering
