Group Health Cooperative of South Central Wisconsin is a non-profit, member-owned health plan providing health care to 74,000 members in south central Wisconsin, the area’s first HMO. GHC-SCW believes there is a better way to provide health care, bringing health insurance and health care together. Today, it has grown into a nationally recognized leader in health care.

My copywriting partner and I brought the GHC-SCW Together, Better is Possible campaign to life through billboards, animated social ads, BCycle stations, and a tv commercial.

Agency: Hiebing | Role: Art direction, graphic design, video concepting, storyboarding