Stay Just a Little Bit Longer | Ad Campaign

Inspired by an old state motto, this ad campaign was designed to attract vacationers to visit the great state of Wisconsin. The colors come from the state flag and evoke some Wisconsin favorites: cheese, lakes, and the Badgers. Down-to-earth hand lettering, bright illustrations, and cozy language make this trio of ads accessible and inviting. | student work

Skills: Illustration, handlettering, copywriting, typographic design, digital design
Programs: Procreate, Photoshop