In my role as art director for these videos, I worked closely with a copywriting partner to concept ideas for the stories we were telling and how to visually present them for our clients, additionally collaborating with creative directors, brand development teams, PR & social media teams, motion designers, and video editors. Steps in the process included creating mood boards, keyframes, and full storyboards; presenting our concepts to the clients, overseeing animation, and providing input on final video editing. These projects were completed at Hiebing.