Apply Your Self Campaign

Madison College’s recruitment campaign, Apply Your Self (created by the marketing agency KW2), features a bold color palette, an array of strong brush strokes, approachable typefaces, motivational doodles, and relatable photography. My role in the Marketing & PR office entailed creating numerous digital and print assets utilizing the elements of Apply Your Self, maintaining brand consistency across social graphics, web banners, flyers, and even a BCycle basket!

Institution: Madison College | Department: Marketing & Public Relations | Role: Graphic design